Knitting
and Crochet Magazine No. 47 for Spring/Summer 2010 from Rowan Yarns
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Rowan
Knitting and Crochet Magazine No. 47 (ZM47) features
handknitting and crochet designs from Marie Wallin, Kaffe Fassett,
Martin Storey, Erika Knight, Sarah Dallas, Sarah Hatton, Amanda
Crawford, Antoni & Alison, Brandon Mably, Jennie Atkinson.
There
is a serene calmness about the trends for Spring 2010, with
femininity, elegance, vintage and drape being the key words
for the season. Natural yarns are as popular as ever, with the
majority of yarn aficionados declaring that ecological and sustainable
yarns are becoming the norm rather than the exception. We see
the emergence of recycled yarns mostly with fibres such as recycled
silk, cotton and viscose. Sustainable yarns made from hemp,
linen and corn are also very important in both heavier, rustic
effects as well as being blended with fibres such as silk and
viscose to create beautiful, fine draping yarns with fantastic
fluidity, great stitch definition and understated shine.
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Featured
Yarns:
Cotton
Glace, Fine
Milk Cotton, Milk
Cotton DK, Handknit
Cotton, Kidsilk
Haze, Lenpur
Linen, Purelife
Organic Cotton DK, Purelife
Organic Cotton 4Ply, Pima
Cotton DK, Summer
Tweed.
To reflect
these major trends Rowan is promoting 3 stories for Magazine
47 - ‘Serenity’, ‘Halcyon Days’ and
‘Jamboree’, along side 5 brochures for the new
Spring 2010 season.
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BLITHE |
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Story
1 - Serenity is inspired by the natural, fragile
and ancient beauty of once great cultures. Wide open seascapes
and ancient rural lanes baked in the summer sun create a precious
neutral palette of colours which emerge from white. Calmness
and purity of thought inspire a collection of garments which
are simple and loose in shape. Lace ruffles and bows enhance
this deeply feminine story with old crochet techniques being
reworked into open structures. Beautifully photographed by
Sheila Rock on the Mediterranean island of Malta, using Selmun
Bay and the crumbling Selmun Palace as the perfect locations.
Styling and art direction by Marie Wallin.
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CALM |
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Story
2 - Halcyon Days is inspired by the merging of the
spirit of past grandeur with the weathered reality of the
present. Natural greens flourish against murky terracotta
aged tones of honey, amber and caramel, whilst sparkling earthy
hues bring a renewed hope and the promise of better things
to come. Halcyon Days breathes enchantment with its air of
faded aristocity. The crumbling streets of beautiful Valetta
on the Mediterranean island of Malta, provide the perfect
backdrop for a collection of garments which have an essentially
innocent look with the emphasis on hand crafted, vintage and
heirloom pieces. This very feminine, colourful story is enhanced
by floral patterning, embroidery and beading. Photography
by Sheila Rock, with styling and art direction by Marie Wallin.
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CAREFREE |
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Story
3 - Jamboree is inspired by joyful optimism. In gloomy
economic times, happiness is the only antidote. This lovely,
cheerful and playful story encourages and raises the spirits
in a contagious way. A restored Victorian fairground provides
the perfect background to a watery palette highlighted by
sugary, frosted pastels and sunray brights - all contrasting
against illuminating dark blue and navy. Geometric patterning
and stripes create a feeling of youthful energy and exuberance.
Shapes are loose but still fitted with wide kimono sleeves
and the use of drawstrings to create a personalised silhouette;
all adding to this fun story with a retro feel. Photographed
by Peter Christian Christensen, with styling and art direction
by Marie Wallin. |
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TORQUAY |
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Other
features include:
Kaffe’s Homeware is a major feature for
this season which showcases a collection of 12 homeware pieces
exclusively designed for Rowan by Kaffe Fassett. We gave Kaffe
the challenge to design a collection of throws, wall hangings
and cushions using the ever popular Summer Tweed yarn. A rustic
farmhouse deep in the countryside of East Sussex provides the
perfect foil for Kaffe’s wonderful and colourful designs.
Photography by Kristin Perers, with styling and art direction
by Kaffe Fassett and Marie Wallin.
Royal College of Art - Return
is a feature which follows the three final year students which
created some of the fabulous designs shown in Magazine 46.
Here our respected journalist Margy Cockburn interviews the
students on their thoughts of Rowan, hand knitting, their
final collections and their hopes for the future.
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MINI
SQUARES & VENETIAN DIAMONDS |
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Knitting
Outside is a fun and interesting feature written by
Dr Kate Davies. In this article Kate investigates the history
of outdoor knitting and challenges the traditional view that
knitting is an indoor activity.
Travel Journal - Giving information on the
photoshoot locations.
What’s New - Taking a look at new brochures
and books, as well any exhibitions or other items that may be
of interest to the Rowan knitter.
Editor’s letter - Kate Buller outlines
the contents of magazine and comments on our current and future
hopes.
Order code: ZM47
Format: 314mm x 240mm perfect bound
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VENETIAN
DIAMONDS THROW & CUSHION |
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CHEERY |
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CHARM |
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FLOURISH |
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HALCYON |
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JAUNTY |
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MERRY |
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RADIANT |
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SWISH |
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ABERSOCH |
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BLACKPOOL |
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BOURNEMOUTH |
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BRIGHTON |
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CLACTON |
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CROMER |
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MARGATE |
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SALCOMBE |
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HARMONY |
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HUSH |
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PEACEFUL |
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QUIETNESS |
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SERENE |
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TRANQUIL |
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RESTFUL |
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SLUMBER |
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Our
staff have had many years experience of working with Rowan
yarns. Rowan designs never date but sometimes the colours
and qualities that were once the original designs, have
to be substituted; we can advise on the nearest shades.
We
stock the entire Rowan handknitting range. Please see
our Rowan
stock list.
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